Innovation comes from people meeting up in the hallways or calling each other at 10: The doing is more concrete. Fortunately, my training has been in doing things that take a long time.
People are thinking less than they used to.
On meetings: Maybe he knew how addictive these technologies were. And while some may see them as crazy, we see genius. And we not gonna get a chance to get people to remember much about us.
This has helped me make a major decision in my life. Talking about the iPod Nano: Everyone started crying.
And I cannot say strongly enough that the repercussions of that attitude are staggering. But then you have to go and sort of stow away — you have to go hide away with people that really understand the technology, but also really care about the customers, and dream up this next breakthrough.
Picasso had a saying: Certainly the great consumer electronics companies of the past had thousands of products. Talking about bicycles: Did we care about using a quarter of the water? For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
Thanks, Maxime. It means saying no to the hundred other good ideas that there are. We have wonderful arguments.
Because this is our life. So we immediately reorganized, drastically narrowed the product line, and changed compensation for senior managers so they get a lot of stock but no cash bonuses.
I think death is the most wonderful invention of life. We have a major opportunity to influence where Apple is going.