How much does kc event marketing payback

4 of Your Most Costly Event Expenses (and How to Offset Them)

For more ideas on where to focus your spend in the 2018 event industry for best return, download the Pulse Report: As technology gets more affordable, the options for replacing paper become more plentiful every year. But you can make savvy decisions on where to allocate your spending, and where to offset it. All Rights Reserved.

Between cost and availability, securing speakers and talent is a top challenge for event creators. Take advantage of inexpensive digital marketing tools like these, and you bring your bottom line down while raising awareness way up.

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Thankfully, there are ways you can bring down your headliner costs: The good news? Marketing and promotion. Here are three ways to reduce your printing costs — and delight your attendees: One way to curb this expense is to cut down on the number of things you print. Choosing the right venue is paramount. Before you sign a venue contract , make sure that things like water usage, catering, cleanup, and any taxes and service charges are taken into consideration.

how much does kc event marketing payback

For that reason, appealing to your mailing list with inexpensive email campaigns can be a helpful way to increase conversion. And the cost for these printed materials adds up.

how much does kc event marketing payback

For instance, you can use your owned social channels as a creative, cost-effective way to reach attendees. Dreaming of a bigger budget?

how much does kc event marketing payback

Most events still have a line item on their budget for printed materials — things like handouts, signage, direct mail, programs, or even tickets. Click To Tweet. And in doing so, you can actually uplevel your attendee satisfaction. Was this article helpful? Costly event expense 1: When you know your top expenses, you can plan your budget around them.

how much does kc event marketing payback